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PartnerLinQ helps Collected Group Achieve Omnichannel Excellence

The Collected Group— a leading global designer, distributor, and retailer of contemporary, women’s apparel lifestyle brands, lacked a robust apparel inventory management system.  PartnerLinQ enabled inventory visibility and enhanced partner collaborations, reducing the client’s operational inefficiencies and improving their ability to handle multiple sales channels.

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A Quick Guide to Selecting the Right EDI Solution Provider

The global supply chains are becoming more volatile than ever. Customer expectations are shifting, triggering modern technology adoption for many enterprises. Difficulties in onboarding trading partners further add to the struggle. What are the possible types of EDI solutions to address the matter of exchanging EDI transactions holistically, and do these various types of EDI solutions include other things, such as different types of EDI Transactions? 

An effective Electronic Data Interchange Solution simplifies the exchange of electronic documents among partners through system and app integrations and cultivates collaboration via EDI and non-EDI exchange. As a result, the solution packages and delivers visibility, control, and optimization. In simple terms, it’s a feature-packed solution that enables intelligent decision-making in real-time. While these EDI technology solutions are critical to driving tangible business outcomes, particularly in recent years, the decision process is complex at the same time. This is why parties investigating Electronic Data Interchange Solutions must have a relatively deep understanding of the different types of EDI solutions before investing.

Identifying the Best Electronic Data Interchange System

The best way to develop a sound understanding is to start right from the beginning. EDI solution providers are organizations that offer EDI software and services to companies looking for data exchange services, in short, a solution to assist with the transportation, transformation, and integration of trade. EDI systems, from this perspective, help you seamlessly exchange business documents between your partners by leveraging an EDI solution which could be on-premises or cloud-based. Some are provided as managed, while others are self-service. The solution ensures completeness, data validity, and security.

Before we proceed, it is critical to understand the types of EDI solution providers in the market so that you can identify the best electronic data interchange system.

Types of EDI Solution Providers

There are five types of EDI solution providers offering one or more types of EDI solutions. In addition to services, they also differ in terms of industries and the business size they cater to. Take a look at these to identify which type will work best for your enterprise.

1. EDI Broker

An EDI broker typically provides a comprehensive set of EDI solutions. They offer value-added network (VAN) connections and, at the same time, help companies connect to particular trading partners or networks.  EDI brokers typically do not have their own network; instead, they serve in the capacity of an outsourced EDI staff, typically focusing on one or several industries. They provide everything from data entry to data translation services, ensuring that your EDI documents are transformed from your core systems to that of your partners while adhering to customer requirements and guidelines for various standards. 

An EDI broker ensures that any company and startup, in particular, can easily share EDI documents with their partners without investing a great deal or compromising security. EDI brokers most often assist when a trading partner lacks EDI software of their own, and a few EDI brokers even support non-EDI formats. EDI brokers are typically engaged with the market where revenue is at the lower end of the industry spectrum and are ideal for small companies and startups.  Eventually, these users reach a point where the brokered solution can no longer serve their needs. If your business involves complex integrations hybrid EDI scenarios, EDI brokers may fit your business. If your business is already involved with a brokered type of EDI solution and you are not getting the needed services, you may have outgrown your present solution.

2. Fully Managed Service Provider

Fully Managed service providers offer end-to-end EDI software and/or services just beyond the scope of an EDI broker. They may offer software or cloud-based services and help you translate EDI messages in multiple formats and transform and transfer your data. Their services may be an overreach for some as they are also involved in partner mapping, ERP integration, error handling, and resolutions. 

If you are looking to outsource your entire EDI function and invest your resources in other tasks, this might be a suitable choice for you. If you want to invest in EDI, EDI talent, and do some things yourself, while these service providers may help you achieve your goals, they can also inhibit your growth. While fully managed services work well for many SMEs (Small to medium enterprises), some of the drawbacks of a fully managed service include limited control and visibility. This can lead to unexpected costs and challenges to upgrading to a new ERP, MRP, CRM, WMS, CMS, or TMS.

3. VAN Providers

VAN providers have been around since the inception of EDI. VANs provide secure, outsourced networks that connect organizations with their trading partners across the globe. A value-added network (VAN) can help you securely send and share data with your partners and provide an outsourced network enabling seamless connections between global trading partners. Large enterprises can leverage this type of network to securely transmit documents from their EDI mailbox to a particular trading partner’s EDI mailbox through a service like a post office, but electronically. By enabling a secure network, they simplify communication between cloud-based EDI providers or internal networks using pre-connected connections with trading partners.  

Some EDI VAN providers also offer supplemental services like data backup and recovery, document mapping, compliance, and performance tracking, and have grown largely through acquisition. If your partners are spread across the globe, and you lack needed network capabilities, a VAN service may be helpful to your business. However, VANs were initially developed for large companies and may be costly if your data exchange volume is high or may cause difficulties if your partner’s messaging format varies from yours. While VANs have long claimed to have a competitive advantage by way of their networks, the supply chain today is full of complexities, something that cannot possibly be resolved by way of a single network.

4. EDI AS2 Providers

Breaking away from the traditional VAN providers are the AS2 Providers.  EDI AS2 (Applicability Statement 2) providers allow for the secure transmission of various types of data, such as EDI and XML, over the internet using HTTP and TCP/IP. AS2 can also be used to transmit images and complete PDF documents, something a traditional VAN is unprepared to do. Among these variations today associated with conventional EDI, these AS2 services are widely used to ensure seamless integration with trading partners, allowing you to handle any file format.  

AS2 providers are typically an addition to a VAN, managed service provider, or brokered EDI relationship. AS2 services require message disposition/delivery notifications that acknowledge the reception after the electronic message (document or data) transmits to the sender via AS2 protocol. One of the stated benefits of using AS2 over FTP is the message delivery notification or MDN.  Although some may argue that the MDN replaces the Functional Acknowledgement (997), the message delivery notification (MDN) used in AS2 only indicates a message received. In contrast, the Functional Acknowledgement (997) also confirms the delivery of a document, any formatting errors, or data loss.

Enterprises can leverage MDNs using in-house IT resources or through a cloud-based vendor to determine if a partner is struggling to keep up with transaction volumes and adjust accordingly. If you are looking for an EDI solution that ensures an end-to-end process and helps you securely send unlimited data while being kind to your partners and easy on your pockets, AS2 has proven to be a worthwhile investment.

5. Complete EDI Solution/Providers

A complete EDI solution/provider is the type of EDI solution provider that develops, implements and maintains EDI software for your business and businesses like yours. This is the type of EDI solution capable of bringing to bear many or all of the solutions described above by catering to your core business and enabling seamless connectivity visibility, onboarding, and training. A type of EDI solution that provides an EDI platform, EDI solutions, connectivity and interoperability by delivering, for example, a VAN and an AS2 solution from within the core of the product or platform.  

Enterprises employing such EDI tools can use their own EDI experts to manage day-to-day activities efficiently. Even activities such as error tracking, handling, and alerting can also be automated with a complete EDI solution.  This EDI solution considers integration with one or more platforms or systems, once relegated to custom code as ‘out of the box’, in other words, included with the platform. This EDI solution provider also tends to keep their solutions up to date and improve upon them by regularly updating these platforms, their customers’ instances and keeping their users informed.  


Complete EDI Solutions/Providers also include and deliver training to ensure that your EDI experts stay current with the latest technologies and can use them to deliver critical or time-sensitive transactions across your partners and networks efficiently and without errors. If you are looking for or are expecting to have or maintain complete control and visibility over your entire set of B2B, B2C messaging and/or your API/EDI practice, then a Complete EDI Solution/Provider might be a good fit for you.

PartnerLinQ by Visionet: Enterprise Connectivity at the Speed of Business

PartnerLinQ is an innovative, cloud-native platform that delivers supply chain visibility and resilience by simplifying trading partner connectivity and interoperability. PartnerLinQ’s native app ecosystem adds business context to the traditional integration, minimizing disruption by increasing set-up velocity and improving implementation speed resulting in overall efficiency gains between 30 and 500%.  

PartnerLinQ comes completely preconfigured and installed with capabilities for intelligent hyper-automation, multi-channel integration, and real-time analytics while allowing your team to take control if that’s what they want to do.  It seamlessly connects multi-tier supply chain networks, channels, and marketplaces with your core ERP, MRP, CRM, WMS, CMS, or TMS, delivering unified connectivity to a global client base. PartnerLinQ connects with more than 77 Commerce Platforms, Market Places, B2B Portals, Social Channels, enterprise-level systems and shipping solutions today, so you are ready for today and the future.

– Integration at the Speed of Business

PartnerLinQ simplifies the partner onboarding process through its Common Processing Workflow. Complemented by the Business Rule Manager, an entire migration process involving more than 1,000 partners and customers can be completed in weeks rather than months or years. 

– Scale in Transaction Volume

The PartnerLinQ platform scales automatically from transactions number in the hundreds to more than 60 million transactions. It is available in PartnerLinQ’s Azure-based hybrid cloud architecture and in the Google Cloud Platform, managing more than 8,000,000 transactions per day – nearly twice any required capacity.

– Simplified IT Infrastructure

It integrates seamlessly with your core ERP, MRP, CRM, WMS, CMS, TMS, or legacy systems, as well as Commerce Platforms, Market Places, B2B Portals, Social Channels, enterprise-level systems and shipping solutions to ensure that you are better positioned to drive even greater efficiencies with cooperative technologies, that provide real-time updates and actionable insights.

– Enhanced Visibility to Address Pain Points

Real-time insights are critical for today’s supply chain executives, and PartnerLinQ delivers consistent customer value at every touchpoint. PartnerLinQ’s biggest success comes with its ability to turn falling service ratings into top scores with the biggest clients by providing greater visibility into the operations and the ability to consistently deliver on service-level commitments.

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America’s Favorite Baking Supply Company Leverages PartnerLinQ for Faster and Efficient Transaction Processing

The client has been at the pinnacle of fresh baking – fostering connections and community for over two centuries. Descended from the first food company founded in New England in 1790. They follow responsible sourcing guidelines and have a “never bleached” guarantee on all of their products. The employee-owned business works closely with farmers, millers, and suppliers in a continued commitment to sustain, preserve, and improve a business founded more than 230 years ago – a task made easy with the right partners.

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Keeping a Check on the Growing Complexity of Your Supply Chain

Keeping a Check on the Growing Complexity of Your Supply Chain

The Coronavirus pandemic is not unique in its ability to severely disrupt the world’s supply chains. The time is now for chief supply chain officers (CSCOs) and supply chain executives to prepare for future events like trade disputes, cyberattacks, natural disasters, and global health emergencies. That begins with gaining full visibility over their supply chains, although that’s easier said than done given how complex supply chains have become.

The increasing complexity of supply chains is not a short-lived trend that will disappear once the world recovers from the pandemic. According to Gartner, supply chains have always been complex — with thousands of suppliers, partners, and products spanning a footprint that includes hundreds of sites and markets. Put simply, complexity keeps growing — supply chains add but rarely subtract it. 

Understanding the Future of Supply Chain

More than 50 percent of supply chain leaders Gartner surveyed expect complexity to increase over the next five years in most aspects of the operating model (e.g., equipment, projects changing design, business models, business partners), wreaking havoc on costs, risk, reliability, service level, customer satisfaction, and the ability to implement change. 

CSCOs face the constant threat of major supply chain disruptions as their companies adjust (or overhaul) their pre-pandemic business models and continue adding new suppliers, intermediaries, and sales channels to their B2B value chains. Achieving full supply chain visibility will enable them to proactively identify and mitigate potential disruptions.

Increasing visibility begins by improving communications among all transportation service and logistics providers (TSLs). For starters, transaction formats vary among partners and transactions; there is a wide array of variations across ocean freight, intermodal rail transportation, 3PL breakbulk operations, truckload and LTL carriers, warehouse operations, and ‘last mile.’ Truckload and LTL may appear similar, but they are far from aligned. Ocean, rail, and intermodal transportation are just as disparate, and there are huge differences between 3PL, 4PL, and direct-to-consumer (D2C), yet they often work together. However, since enterprise-level systems in these transportation service areas are just as specialized, collaboration on a common platform is untenable. 

TSLs who use multiple electronic data interchange (EDI) solutions are particularly vulnerable. Multiple EDI solutions mean more complications, more upgrades, and more interruptions. It also means spending less time concentrating on the tasks that are currently being performed and more time and resources on applications, cross-training, and “backup” planning in order to maintain consistent outcomes and increase productivity. The flow of event information across various partnerships becomes uneven and collaboration is challenging. The result is a tedious and seldom integrated partner-to-partner relationship that is too dependent on human intervention.

Perhaps nowhere is the impact of these issues more evident than on the rows of empty supermarket shelves. The baby formula shortage making news headlines is just the latest example of the many necessities like meat, eggs, dairy, and paper products that have been in short supply for more than two years. Constrained warehousing and severe driver/trucking shortages have manufacturers struggling to meet demand, which drives up costs, particularly for retailers who lack supply chain visibility and resiliency. 

Increased Visibility in Action

For example, a leading American baking company that has provided its signature line of flours to retailers, commercial bakeries, and food service companies, recognized the threat the pandemic represented to its vast network of farmers, millers, and distribution partners. It implemented PartnerLinQ to process transactions faster and more efficiently and gain the ability to identify, troubleshoot, and resolve any errors that could disrupt communications and operations.

PartnerLinQ by Visionet is a digital supply chain connectivity solution with a host of innovative capabilities that seamlessly connect multi-tier supply chain networks, channels, marketplaces, and core systems worldwide to deliver unified connectivity for the future. With capabilities for intelligent automation, multi-channel integration, and real-time analytics, PartnerLinQ is the epitome of Visionet’s mission to meet the essentiality of connectivity, visibility, transparency, and resilience in today’s supply chains worldwide.

Additionally, PartnerLinQ’s detailed reporting capabilities allow the company to track key performance indicator (KPI) metrics and other data and better understand transaction messages, message types, and performance volumes.

Today, the company can handle hundreds of thousands of transactions per day – nearly double the required capacity and is much better positioned to drive even greater efficiencies and adapt to the unexpected with cooperative technologies that provide real-time updates and actionable insights.

Further Insight into Future-Ready Solutions

Next month, CSCOs and supply chain executives from all over the world will convene in Orlando, Fla., for Gartner® Supply Chain Symposium/Xpo™ 2022 – the year’s largest event dedicated to helping supply chain leaders prepare for disruption, enable digital transformation and build sustainability as a competitive advantage. On Monday, June 6, Ahmed Raza, Vice President – Head of Product Engineering and Strategy at PartnerLinQ by Visionet, will lead a presentation on how to identify and understand growing supply chain challenges and outline effective and proven strategies that can help any business keep their growing supply chains in check while providing end-to-end visibility and complete control.

Attendees are invited to visit our booth (Booth # 109) and speak with our executive team about exciting new trends and solutions. In addition, we hope you’ll join us for a special 45-minute roundtable discussion on Tuesday, June 7 with Deepak Das, Senior Vice President – Digital Transformation at Visionet, on “Achieving Complete Visibility of a Supply Chain.”

Whether or not you plan to attend the Gartner event, you can follow this link to download our whitepaper, “Supply chain visibility: An imperative for transportation service providers” and contact us to schedule a demonstration of how PartnerLinQ can help your organization achieve full supply chain visibility.

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Digitally Delivered with Aloha: Y. Hata Leverages PartnerLinQ for Supply Chain Transformation

Y. Hata & Co., Limited has been an essential part of Hawaii’s economy for more than 108 years. Yoichi Hata and his wife started the company as a “mom-and-pop” operation in 1913, selling products (wholesale) out of a family garage on the Big Island of Hawaii. But the visionary founder soon transformed the modest backyard operation into a prolific statewide network.

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Digital Agility vs Cost-Push Inflation: Changing Priorities for CPG Supply Chains

Prepping Up for a Cost Push Inflation

US food makers have been warning about impending price increases over the last few months and since we are all consumers at heart, we can see the evidence at the grocery store. According to NielsenIQ, 50 of the 52 food categories it surveys are reporting higher prices when compared to last year.

This cost push inflation effect can be attributed to a few things: rising commodity prices with the cost of raw materials at its highest in almost a decade, increasing transportation costs, supply chain disruptions, and changing consumer demands.  Acosta’s study on eating habits shows 55% of Americans are eating more at home since the start of the pandemic.

Balancing the Green New Deal with the closure of the Keystone XL pipeline as well as COVID vs consumption are all contributing to a cost push inflation.  The subsequent attack on the Colonial Pipeline directly impacted consumers right at the beginning of the summer travel season. The big question is how businesses can prepare for such unforeseen circumstances, circumstances with real consequences.

Dealing with Cost and Performance Pressures: A Case for a Digital Supply Chain

Disrupted supplies, fluctuating demands, and changing consumer behavior all signal a period of major change for CPG, while events such as an impending cost push inflation will push organizations further towards optimizing costs and reassessing their entire business processes.

While e-commerce continues to gain momentum and smaller and more agile competitors challenge the titans of grocery, the increase in competition has reignited cost and performance pressures like never before. Scale is no longer enough to drive a competitive advantage. More participants plus more channels means more complexity in moving packaged goods from the factory floor to the ‘Bull’s-Eye Zone’ on store shelves.

Modern organizations have worked on ‘lean’ philosophies for decades, but The Economist’s Intelligence Unit reports that almost 60% of its surveyed respondents are looking at changing these strategies and dramatically so. Market participants are more eager to maintain redundancies.  Redundancies in excess capacity and supply chain resilience proved to be more beneficial in 2020 than speed and efficiency.

As a result, the supply chain is no longer being viewed through the lens of being a cost center – rather, supply chain planning has become a strategic imperative and a capability to be invested in.

The Economist’s Intelligence Unit is also reporting that 90% of retail and CPG executives now plan to change their supply chain networks, with more than 40% expecting to increase CPG supply chain investments with a focus on digital agility, supply chain visibility, and resilience.

In short, the very concept of gathering a 360° view of customer information has been unseated by an expanding plan to gather a 360° view of supply chain entities and assets well beyond the classic sense.  What we are talking about stretches the limits of what was once considered practical – we are talking about assets, accounts, items, locations, and legal entities; materials, products, and reference data; suppliers, partners and customers.  The question now is how and where to begin.

Powering Agility through a Digital Supply Chain

Core ideas around alternative factories, multi-sourcing, and maintaining generous amounts of buffer stock are gaining traction, along with the need for cutting-edge technology to enhance omnichannel presence. Big retailers and CPG companies have begun constructing more agile and flexible networks of partners and intermediaries, sources and supply chains, augmenting their pool of primary suppliers with a complete secondary network and tertiary markets that can fill in when needed.

More and more grocers are returning to or developing their own private label brands to supplement their current supplies in an attempt to keep shelves full and counter cost push inflation effects. They are encouraging existing suppliers to build frameworks that allow them to produce in multiple locations, while also returning to inventory policies that have all but reversed cross-dock operations.

Such alternative sourcing strategies are being complemented by intelligent and autonomous systems, powered by digital innovations like Internet of Things (IoT), Artificial Intelligence (AI), and Machine Learning (ML) – all targeting further cost optimization and digital agility across the value chain.

Connected CPG supply chain software can efficiently communicate with each other to enable decision-making without human intervention. Making the most of Industry 4.0 tools will also provide supply chain visibility across all nodes in the partner network and facilitate on-the-fly remediation in case of disruptions.

Countering Cost Push Inflation Effects: Digital Agility and Insights as Business Imperatives

Agility, supply chain visibility, and insights thus become vital for the survival and success of a modern CPG enterprise. More and more supply chain managers are playing a key role across board rooms and contributing to critical and strategic decisions like cost optimization, product and vendor selection, merchandising, and operations.

According to Bain andMicrosoft’s combined study of supply chain leaders, digital agility and resilience top the list of priorities in their choice of supply chain software. The same study identified two key areas for future-resistant investment:

  • In-depth analytics for predictive planning: CPG organizations need end-to-end and in-depth supply chain visibility to generate granular data sets, which can then be leveraged to provide actionable insights. These insights lead to better anticipation of supply-side changes and enable agile and real-time decision-making in the face of emerging opportunities and challenges.
  • Omnichannel strategy: An omnichannel strategy ensures consistent customer experiences across websites, mobile apps, social media accounts, and brick-and mortar stores and enables customers to shop through all of these available touchpoints. In addition to increasing potential sales avenues and successfully addressing cost pressures, businesses with an omnichannel presence report 90% higher customer retention over those that do not.

Partnering for Crisis-Resistant Growth:  Survival and Success in Changing Times

A very fine line lies between survival and success; after a year of turbulence, CPG is making its way into this new era, the new normal.

The most successful brands are using intelligent technologies to adapt to faster-evolving consumer demands and market challenges like cost push inflation and regulatory constraints. While many still lack in resources to invest, supply chain planning has to take into account preexisting conditions, business plans, and other obstacles that impede progress towards resilience.

Striking a balance between efficiency and resilience is not easy. Increased resilience implies an increase in operational costs, but such costs can be offset by an integrated approach and a technology redeployment. Organizations need a CPG supply chain solution that brings together operational scale and flexibility, analytics and predictive planning, and an omnichannel capability – such digital agility provides the much needed degree of supply chain visibility, flexibility, and resilience that modern organizations need.

What CPG companies (as well as others, including Transportation, MRO, and electronics) need are committed and experienced technology partners who can provide network connectivity, partner communication, and supplier and customer insights and can set them on a path towards crisis-resilient growth.

PartnerLinQ by Visionet: Digital Agility at the Speed of Business

PartnerLinQ is a hosted integration platform for EDI, B2B, and API integration; it is the result of Visionet’s industry expertise and technology leadership. The PartnerLinQ team at Visionet has 25 years of experience in providing industry-focused technology, consulting, and innovative solutions that drive global supply chain transformation from the factory to the end-consumer. Hosted on Microsoft Azure, PartnerLinQ is an innovative, process-centric, easy-to-use EDI solution that enables API-led, cloud native integrations.  It includes a simplified B2B communication engine that combines EDI, AS2, SFTP, and real-time APIs and easily handles proprietary file-based formats and custom integrations. PartnerLinQ is well suited for retail, e-commerce, wholesale, transportation, 3PL, distribution, and digital and analog partner extensible platform, helping your team achieve operational efficiency and gain real-time visibility.

Visionet, a long-standing Microsoft gold partner, leverages Azure to build, test, deploy, and manage large-scale enterprise solutions for its clients; so when we set out to build PartnerLinQ, it made perfect sense to build, test, deploy, and manage the integration platform from within Azure.

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How does EDI Help Manage Global Supply Chain Disruptions?

In football, a good team chemistry is key to gaining a winning advantage over the opposition. Your opponents, on the other hand, will pull out all the stops to stand in between your team and victory. In such a fast-paced game with continuous movement, the players are in a constant struggle to maintain balance between defence and attack. Communication and collaboration are critical, and separate the champions from mere contenders.

Similarly, the fast-paced business environment demands a lot of movement on and off the field. Just like a champion team, businesses rely on key players and a healthy supply chain. Across procurement, production, distribution, and sales, strong collaboration and clear communication help tackle changing market conditions, thus playing a key role in surpassing customer expectations.

As market complexities increase and customer needs and expectations change, so too does the frequency and severity of supply chain disruptions.

Causes Leading to Supply Chain Disruptions

Here are some causes of supply chain disruptions:

  • Unexpected business interruptions
  • Raw material and labor shortages
  • Transportation network disruptions
  • Natural or environmental disasters
  • Geopolitical instability
  • Telecommunication or electric infrastructure failures
  • Cyber-attacks and other disruptions to IT infrastructure and services

The differences between local and global supply chain disruptions can no longer be measured in mere degrees. As your business, like thousands of others, is more interconnected and dependent on trading partners than ever before, global disruptions affect a wide range of business functions and require innovative solutions.

Disruptions Due to the Pandemic

The COVID-19 pandemic wreaked havoc across world economies and the impact was felt by every business, both on the supply and demand side. Factory output slowed or stopped entirely, warehouses and transportation companies operated far below capacity or closed down, and productivity dipped, mirroring a shallow drop in consumer demand.

Some estimates indicated a 20% decline in consumer demand and recovery is expected to take months.

Below, we highlight a few examples of how different business teams were affected by the most recent global supply chain disruptions.

  • Suppliers – You need carriers and trucks to get your products to the market. These carriers need to be integrated with your enterprise systems to receive messages such as load tenders. Suddenly your connection is disrupted and getting them re-connected takes time with your present EDI solution – time that you don’t have.
  • Retailers – Your stores have been closed and you need 3PL providers to ship your products directly to customers. You have no experience with direct-to-consumer shipments and have no idea where to begin integrating. Everyone you talk to is an expert with their own solution.  But you need to sort this out and integrate several shipments with the factor of time working against you.
  • Logistic Services – Your services are in high demand and customers are interested in doing business with you. Your team has been integrating customers one at a time for years without a problem. Now you face an onslaught of new customers. Your team is currently working from home and is unable to integrate them quickly enough.
  • Food Service – Restaurants are closed for dine-in and your sales have been impaired. You know that orders are being distributed directly to customers through telephonic ordering and 3PLs. Going direct-to-consumer will work, but you need to get there first.

Consequences of Supply Chain Disruptions

Decrease in Profitability

Supply chain disruptions are more likely than ever to adversely affect the short- and long-term profitability of your business with losses in market share and sales. Are you prepared to capitalize on market demand outside of your normal business operations?

Loss of Productivity

Supply chain disruptions also negatively impact the productivity and utilization of assets. The firm may end up with excess inventory for some products and experience stock-outs and backorders for others. Equipment over-utilization and under-utilization is likely, which could lead to poor asset and inventory performance.

Retailers are taking the brunt of it. With numerous big retail companies closing down their stores, they are struggling to sell out overstocked inventories.  Are you ready to trade quickly with new partners?

Diminishing Customer Loyalty

When customers are unable to get what they want and when they want it, they will go elsewhere. This is exactly what you did when you changed shops to get the goods that you needed for your family. As an outcome, your loyalties may have changed. Different brands, different stores, and different locations have all become part of your normal routine.

Much the same can be said of your customers. Have you been able to provide them with the same level of products and services? Could you scale up to provide new goods and services and gain new customers? If not, what stopped you?

Increase in Costs

Disruptions can increase the costs associated with expediting, premium freight, obsolete inventory, additional transactions, storage and moving, selling, and penalties paid to the customer. Also, the loss of reputation and credibility associated with disruptions may require firms to increase their marketing expenses to reinstate their credibility and reputation. Additionally, raising capital can be more expensive as investors ask for a higher premium to lend to firms whose credibility and reputation is questionable.

Factors Exacerbating the Effects of Global Supply Chain Disruptions

Inefficient Communication

Supply chains change and so do trading partners. So as a product moves from origin to destination, it is increasingly important for all stakeholders to have a digital supply chain connectivity solution that knows where the product is and who has interacted with it.

It becomes increasingly difficult to stay on the same page without a well-planned communication channel. How else would businesses know that best practices and important policies are being followed?

Poor communication leads to untimely deliveries, or worse, deliveries that cannot be made. This leads to a slowdown in other activities, further impacting your customers and your business. The associated costs run far beyond poor customer experience and negative brand recognition and reputation.

Electronic communication through EDI is particularly efficient. Sending load tenders to your carriers faster than your competitor ensures getting your products to market and attending to tomorrow’s pickup. EDI processes automatically create, transform, and transmit transactions as they occur – this is far more efficient than old manual processes involving phone calls and emails, and a walk next door to accommodate.

Slow Response to Technology

In an age where you can order from Amazon, receive an instant response, and get a package the same day, are your processes taking all day? E2E visibility, transparency, and agility all add up to drive a lean and responsive supply stream.

Technological innovations like Big Data and Internet of Things are reported to be crucial to a company’s success story. Do you still rely on error-prone manual processes and is your business slow to respond to rapid technological advancements? Are you facing rising labor costs, retiring workers, older technologies, inefficient service delivery, and reduced transparency?

Consider the case of the frozen food industry in the US. Restocking of frozen food requires refrigerated transport containers called REFERs. When frozen food were flying off the shelves, retailers sought to restock them and in short order. The result was a shortage of refrigerated containers, which impacted the supply chains of other refrigerated products like milk, cheese, and meat. When there are no refrigerated containers available to bring the produce to markets, the supply chain is impacted and so are customers.

EDI is the Answer

Supply chain disruption means (1) you cannot operate at peak efficiency when you interact with your trading partners, and (2) you are unable to act quickly to seize an opportunity or overcome an obstacle when that time comes.

So how can EDI help your supply chain and boost recovery?

Think of it in terms of an off-season transfer by recruiting a new player for your team. A unified supply chain solution helps you address local disruptions as well as widespread ones like that following the COVID-19 outbreak. EDI provides visibility into what your customers want, what your suppliers have to offer, and where your goods are in the middle of uncertainty.

Exchanging business data with trading partners and organizations does not have to be expensive or technically challenging. Many EDI solutions charge by transaction, discouraging smaller partners from establishing critical lines of communication. But it doesn’t have to be that way.

If your current EDI solution fails to scale, has trouble with high volumes, or is becoming sluggish under peak loads, there is another way.

PartnerLinQ: A Unified Supply Chain Solution

PartnerLinQ’s digital supply chain connectivity solution helps you overcome all your challenges related to supply chain disruptions. With the following key features, it is the perfect tool for B2B communication for your EDI and non-EDI trading partners alike:

  • Pre-installed and easy to use and maintain
  • Simplifies onboarding process with easy configuration and business rules
  • Supports robust, multi-user, ‘log in anywhere’ access
  • Maintains a wide variety of standards and formats
  • Increases throughput by scaling to thousands of transactions per hour
  • Supports real-time error detection and ‘fix on the fly‘ remediation
  • Provides built-in access to leverage various transport protocols
  • Keeps users informed with a real-time dashboard and detailed reports
  • Includes an AS2 solution

With PartnerLinQ, it’s all included; there’s nothing else to buy.

Conclusion

When your supply chain runs at peak efficiency, your business operates better and is more likely to overcome supply chain disruptions. An easy-to-use, easy-to-deploy, reliable, secure, and unified supply chain solution will help your supply chain prepare for the next disruption and make sure that you come out on top.

Discover PartnerLinQ and PartnerLinQ will help you discover the value of frictionless EDI. Talk with our experts and see it for yourself.

Improving your eCommerce experience with an EDI solution

ECommerce is on the rise. Buyers want access to everything from the comfort of their laptop or phone, and customer journeys that span multiple channels have become the new norm. Because of these and other complexities, success in digital commerce depends heavily on a smoothly functioning supply chain.

Successful online retailers are adopting electronic data interchange (EDI) solutions so they can efficiently exchange purchase orders, delivery notes, invoices, and other documents with manufacturers and suppliers in their global supply chain using a single digital platform. EDI systems can enhance your eCommerce experience in several different ways:

Fewer stockouts

Few things annoy your shoppers more than their desired product being out of stock. Even if your suppliers are completely reliable, you might forget to place replenishment orders in time.

Modern EDI solutions that integrate with your ERP and WMS software let you simplify or even automate your replenishment cycle by either notifying you or immediately placing orders with your suppliers whenever stock levels fall below a specified threshold. As a result, your customers are far less likely to experience stock-outs, which helps you maintain high customer satisfaction.

Fewer order fulfillment errors

Incorrectly keyed information can lead to your customers receiving the wrong product. They might be shipped the correct product in the wrong quantity, or if you’ve made a mistake in their delivery information, they won’t receive their order at all! Any of these errors will almost certainly lead to very irate customers and maybe even negative publicity.

EDI minimizes manual entry. You (and your supplier) won’t have to decipher someone’s messy handwriting, hunt down an email that contains order information, or risk making a mistake while rekeying an order from one program into another. More accurate order information reduces the risk of fulfillment delays, angry customers, and loss of business.

Personalization and direct shipping

More and more businesses are harnessing digital supply chain technology and consumer analytics to offer their customers made-to-order products. With real-time vendor communication solutions, retailers can keep their supply chain agile and minimize logistics and inventory costs by sending customized product orders to manufacturers so they can produce and send items directly to your customers.

You don’t need to offer product personalization services to take advantage of EDI in this way. Even if your products are mass-produced, the ability to instantly send delivery information to suppliers is a great way to drastically shorten order fulfillment times, minimize warehousing and inventory spend, and keep your customers happy.

Real-time special order availability

Some online retailers allow their customers to place special orders for items they don’t usually keep in inventory. However, most of these retailers don’t have an up-to-the-minute record of their suppliers’ stock levels or delivery times, which means their online store doesn’t tell their customers how soon they’ll receive these items. More often than not, customers decide to look elsewhere for the item they wanted, and the retailer misses out on a sale.

EDI integration can give your customers real-time information about special order availability and wait times. Even if you don’t keep a particular item in stock, your online store can use EDI to instantly consult your supplier’s records, determine the item’s estimated delivery time, and place an order.

Conclusion

Your customers value timely replenishment, quick and accurate fulfillment, and end-to-end visibility, and digital technologies like EDI that allow you to effortlessly deliver this value represent a real competitive advantage. To learn more about how digital B2B communication drives growth and reduces customer churn, please register for our December 13 webinar, Live Demo of PartnerLinQ for Dynamics 365 FO in Retail.