How Frictionless Partner Onboarding Fuels B2B Growth: Why Your Company Needs a Better Partner Onboarding Process

Time is money in the fast-paced business-to-business (B2B) world. Each day a new B2B business partner isn’t onboarded and transacting with your company means one more day of lost sales and opportunities.  
Clunky, manual onboarding processes also keep new partners from tapping into the amazing new alliance they’ve formed. Instead, they watch from the sidelines as you jump through your onboarding hoops. 

“Fast partner connectivity is a predominant factor for growth in the B2B business landscape,” says Kerry Fogarty, SVP of Client Success at PartnerLinQ. “The faster you can get new partners up and running, the sooner you’ll be able to maximize the return on your partnership investment.” 

Why You Need a Frictionless Onboarding Process  

Complex, manual partner onboarding processes consume too many internal resources. They also delay time-to-market and force new B2B partners to “stand by” while you get your house in order. A smooth onboarding process, on the other hand, reduces administrative burden and lays the foundation for a strong, lasting partnership.  
By investing in tools that automate everything from data migration and training to user provisioning — all wrapped in a white glove service package — organizations can create a frictionless onboarding experience that benefits all parties.  
Consider these wins, achievable across the life of the partnership: 

• Improved efficiency.
• Faster time to market.
• Streamlined connectivity 
• Quicker communications
• Improved data exchange across partners.

Keeping the Data Flowing 

Because PartnerLinQ integrates directly with over 70 popular software applications like Microsoft, Dynamics, SAP, Salesforce, and Magento, all data can flow seamlessly across these platforms, giving companies a single, unified pool of data to work with.  
PartnerLinQ’s tailored service approach takes it one step further by managing communications across trading partners. “We provide a dedicated onboarding service agent who takes the burden off our customers’ in-house staff,” Fogarty explains. “By managing this on their behalf, we can target 100% of their training partners.” 

Throwing the Switches 

For a company that is replacing a legacy integration platform, PartnerLinQ manages the communication, scheduling, configuration, testing, and deployment for all existing and new trading partners.  

“We act on our customers’ behalf, letting their partners know about the platform switch and managing all of the related intricacies that go into it,” Fogarty says. “The day we go live, we throw switches and everything is up and running on our platform across the board. This significantly compresses the time-to-value.” 

Get Frictionless B2B Onboarding 

Streamlining integrations can have a significant impact on a company’s bottom line. Take this example: A transportation company spent about five years attempting to migrate 20% of its customer base to a new platform. What’s more, onboarding each new partner took more than 100 days apiece. 
By switching to PartnerLinQ, the company was able to speed up the integration considerably. It began onboarding anywhere from 50 to 100 trading partners twice a week in a multi-week cycle. The company can implement a new trading partner in five days or less. And it doubled the number of trading partners it works with because it’s no longer bogged down by manual, legacy processes. The company has gained significant market advantage and enjoys stronger business partnerships as a result. 

“As more companies take advantage of these types of seamless integrations, they can respond much more swiftly to market changes and shifting customer demands,” Fogarty says. “They can also keep up with and even get out in front of their competitors.” 

It’s Time To Build a Frictionless Journey 

A fast, seamless B2B partner onboarding experience helps organizations unlock the full potential of their partnerships right from the start. Isn’t it time you replaced your outdated onboarding methods with a frictionless journey that sets everyone up for success? 

To learn more about how PartnerLinQ can improve partner onboarding, reach out to our team today.