In the fast-paced fashion industry, demand planning isn’t just a process — it’s a high-stakes balancing act that determines profitability, resilience, and customer satisfaction.
Welcome to the first whitepaper in our 5-part expert series, where we unpack the top challenges fashion brands face when it comes to demand planning — and the strategies forward-thinking leaders are using to stay ahead.
In a world where demand planners juggle data from 7+ disconnected systems — from ERP and POS to eCommerce and social media — the process of building reliable forecasts becomes chaotic. Fashion’s data reality is fragmented, error-prone, and overwhelmingly manual, with 36% of the average demand planner’s week spent simply preparing data instead of generating insights.
Without a centralized, trusted data foundation, demand planners are left piecing together incomplete information, struggling to respond to unexpected shifts — like viral trends that can ignite demand overnight.
What’s inside this whitepaper?
- The data management challenge: Why fragmented systems hinder effective demand planning
- Real-world statistics: The productivity cost of disconnected data
- Recommendations: Practical organizational, process, and technology strategies to create a unified data hub
- Expert insights: Why AI-powered demand forecasting can’t succeed without a reliable data foundation
- Actionable roadmap: How fashion brands can start building their Central Data Repository (CDR) today
Download the whitepaper to get the insights your brand needs to thrive.