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Why do most EDI practices struggle to onboard new trading partners – Best Practices for Improving Onboarding

Thomas Smith
Thomas Smith

Director Supply Chain Consulting, PartnerLinQ Inc.

May 06

Why do most EDI practices struggle to onboard new trading partners

Clearly one of the biggest challenges businesses have with successfully executing an EDI strategy is the onboarding of new trading partners. This challenge appears regardless of network or affiliation and whether the solution is an everything-to-everyone VAN or a simple service.

The fact is that most EDI solutions including those recommended by a partner, an ERP provider, or a marketplace are still bringing trading partners on line electronically the same way as they’ve been doing for years, beginning with a first in, first out philosophy.  If nothing changes in the practice and nothing changes in the process, the same issues persist. 

Why is that?

Many organizations initiate the painful and often disappointing cycle of partner onboarding themselves.  They leverage their legacy products, driven by internal needs, and disappointing outcomes. Many more leverage EDI service providers, in many instances, possess multiple legacy products and a pressing need to market an updated product or service subscription. The initial internal conflict within the service organization makes these providers slow to respond to requests for new trading partner requests.

Additionally, they are often less inclined to deviate from established procedures, hindering much-needed changes to their practices. It is worth noting that at this stage, the practice is inundated with new and inexperienced resources. This poses challenges in adapting to evolving demands and adopting innovative approaches within the dynamic landscape of EDI. 

Moreover, change is one of those necessary ingredients for survival in an ever-changing world, which includes newer ways of doing things even with legacy products. Much like fashion, change never goes out of style, and without integrating change into legacy or even antiquated platforms or practices, businesses simply cannot respond to modern EDI integration requirements that are needed in the market today. 

Much of this change starts with the ongoing challenge of partner onboarding. The complexity of onboarding new trading partners begins with the EDI solution and how that solution has enabled change from the point where the solution team first encounters that next trading partner. Then there is the issue that companies leveraging EDI with their business partners cause based on a reluctance to provide precise directions by way of EDI specification documentation or samples in a sort of public forum.

Maybe companies do not know what their trading partner profile looks like or how to demonstrate it or just maybe they have never gotten around to producing or updating their specification document. In any case, keeping important EDI information behind a firewall and away from public view until the point where the opportunity to connect has arrived is certainly counterintuitive to making business work. Whatever happened to giving a partner a heads up? 

Don’t Make Enabling Your Partner Hard: Two Recent War Stories

Here are two recent customer examples that demonstrate how businesses are making it harder than it should be; the first example is an internationally recognized mid-market meal-kit foodservice provider and the second, two well-known fashion and apparel dynasties. 

Pay Attention to Detail 

Let us begin with the first with one, an internationally known publicly traded mid-sized foodservice provider. In this example the food service provider’s business partner contacted PartnerLinQ asking how they could connect with them via EDI. As experts in the space, we naturally understood both the transactions and the steps needed to enable the EDI connection, so we set out on the path outlined by our customer’s business partner, which according to their web site, was to contact their EDI solution provider via a posted email address. So, we did just that. 

Four weeks and dozens of emails later PartnerLinQ escalated the latency to our request to the business partner’s sales team, requesting a personal contact to get the ball rolling. During this process we also had to wait for the specification and sample documents to be forwarded to us to confirm, since there were no postings or even publicly displayed documents of any sort, not even an email address. Due to this oversight both our customer, the foodservice provider, and their business partner would not gain any benefit from using EDI for yet another month, further delaying any ROI that could be derived.

Make it Easy to do Business

The second example is a well-known German shoe manufacturer, who produces and sells a particular brand of sandals and custom casual shoes known the world over. The problem arose when their business partner, a global footwear company that is home to a diverse portfolio of loved and admired brands and ferocious about fit, encountered an unexpected EDI connection issue more than a year after they switched their EDI systems to a new provider. 

The business partner’s new EDI solution provider in this case was reluctant to fix the problem, even to the point of near refusal in remediating the connection issue. The reason provided was that the remedy fell outside of the classic remediation process. This same EDI solution provider doubled down on their refusal to fix the problem even after when one of the parties introduced options into conversation in an attempt to resolve the issue. 

How Maesa Cut EDI Onboarding Time by 50% with PartnerLinQ

Maesa, a global beauty brand, cut onboarding time by 50% with PartnerLinQ by replacing fragmented systems with a unified EDI platform—gaining real-time visibility, faster partner integration, and enhanced supply chain agility.

Read the full case study

This really impacts my business…how do we fix it?

While these examples do not necessarily represent how everyone approaches their onboarding project, using a targeted best practices approach ensures your team is on their game, aware, and responsive even  under the most trying circumstances.

After all, a global understanding of a ‘global standard’ is rather uncommon knowledge and EDI specifications no matter how precise they come are not proprietary. Many of the largest retailers and suppliers understand both, and make it their business to get connected, and in terms of specifications, make this information public.

The second part of these stories and the reason for writing this blog post is to help you get over, under and around such obstacles. Keeping your eye on the goal is critical and recognizing obstacles so they can be avoided in the future comes in a close second. 

As you look into your EDI strategy for 2024, below is a list of those obstacles and what you can do to avoid them.

When looking to engage with a new business partner, look at their EDI profile and where they keep their EDI specifications. If these instructions are not clear or you cannot even find them, ask the business partner for their EDI profile or EDI specifications before you start down the engagement path. For a great example of what a good EDI profile looks at Burlington or Macy’s profiles. Bottomline, if a prospective partner is giving you a hard time or is making it difficult to even get this information, you might want to consider putting another partner ahead of them. 

When dealing with a business partner whose point of contact is a solution provider causing delays rather than expediting integration, it is advisable to document the incident and the provider involved. This proactive measure is essential not only to address the immediate setback but also to safeguard against selecting them as your EDI solution. By doing so, you can effectively sidestep a significant obstacle on your journey toward achieving your goal. 

When you are talking to a new EDI solution provider, the first question they may ask you will be a good indication of what they do. So, if they ask about your volume and not your transactions or where you find issues, it is a good sign that they need to sell a subscription and are not as interested in solving your connectivity issues, or helping you grow your EDI practice as you might think. 

When engaging with an EDI solution provider, inquire about their methods for comprehending the unique operations of each trading partner. If their predominant responses revolve around ‘network’ or ‘history,’ it often signifies a dependence on legacy systems rather than fostering a dynamic culture of continuous improvement. For your EDI practice, which demands meticulous attention to detail at this stage of maturity, such a commitment to embracing change becomes crucial. 

Committed to Making it Easy

These war stories represent just a glimpse into the myriad experiences we have encountered in our journey, each contributing to our ability to diagnose problems effectively and apply best practices. At PartnerLinQ, we are dedicated to simplifying complexities.

We have been studying our EDI customers and competitors and recognize that digital agility between business partners is what most Multi Enterprise Collaboration Network customers want. Removing friction caused by multiple formats and connections is where we began. Beyond EDI, we’ve added an AS2 solution, an API Layer for Commerce Channel connections and included the ability to connect with a broad ecosystem of Commerce Platforms, Marketplaces, B2B Portals, Social Channels, Credit Cards, and Shipping Solutions.

We are committed to making it easy and if you would like to explore your options with a PartnerLinQ expert, we are happy to help and there is no obligation. Contact us today!

How EDI Logistics is Transforming Supply Chain Operations

Thomas Smith
Thomas Smith

Director Supply Chain Consulting, PartnerLinQ Inc.

Apr 18

Delivering speed and agility

EDI logistics transforms supply chain operations by delivery speed and agility to the marketplace. Today’s markets, whether grocery & food service, building material/DIY market, fashion & apparel, general merchandise, home fashions, logistics, or transportation are dependent on information. The current year is no exception, coming into focus after Q1 and from all appearances it looks like EDI logistics is likely to have a bigger impact this year than in previous years, particularly with activity regarding tariffs.

Making supply chain operations more interesting this year, freight rates also reached new lows this (spring) season as ocean carriers looking to finalize their annual service contracts with shippers are making concessions in order to keep fleets full. Freight rate negotiation is an annual event that is taking place this year when more ships are expected to hit the water. More ships means more capacity, more capacity means increased (downward) pressure on price. Year-over-year lower container volume, adding to the downward pressure, is expected in some western US ports driven by shipping volumes pulled forward as a result of threats of new tariffs. Ocean carriers and shippers are reacting to the downward pressure and seem to withdrawing capacity, by planning to increase cancellations, fewer crossings means less capacity, less capacity means an increased pressure on price. Where is this headed? What is next for a supply chain operation engaged in international traffic?

The ‘churn’ in pricing markets can be tied back directly to the close monitoring of global events by just about everyone. Maybe, take a break today at or near the watercooler and observe everyday conversations discussing global trade. Tariffs, ships, even canal eco-systems, all playing a part in increased volatility and wider repercussions. Highways, bridges, drivers, trucks, containers, shortages, and outright outages translates into increased friction for land based transportation, land based transport, being the transport mechanism which inevitably follows a berthing.

The takeaway for supply chain operations managers from the most recent gyrations is clear, “stick to the plan.” There is probably no need to cancel orders or stock up on canned goods, everything is going to be fine and never bet against the US economy. The U.S. economy represents 25–27% of the global GDP so in terms of your 401k, variations in stock prices have all been pretty much accounted for and take it from me, none of us are retiring tomorrow.

What we know from history, is that ‘market corrections,’ small or large, are always followed by growth. Bears will be bears, bulls will be bulls, and supply chain managers should continue with business plans, as envisioned, as planned, and as designed. Managers should resist the tendency to allow periodic uncertainty to drive change. Change to agendas, changed planned out long before this most recent hype cycle and rely instead on the growth projections that were built into the plan. Growth after all, is inevitable and it shows in the US economy and never bet against the US economy.

Logistics transforms supply chains, and EDI logistics transforms supply chain operations by delivering speed and agility to those business plans, to the orchestration of B2B transactions, to the complex dance that connects buyers and sellers, products and placement, consumers, and commodities to markets and growth. Planning makes for good decisions, and execution makes for good management, good managers, and good stewards. Plan your work and work your plan.

Integration

EDI logistics transforms supply chain operations by delivering integration speed and agility to disparate systems, important clients, and new partner relationships. EDI rejuvenates logistics in predictable ways by managing the previously unseen and unpredictable. Transactions and workloads today move through EDI through advanced cloud computing models designed to accommodate today’s business challenges, data, and data loads. 

EDI logistics combined with digital connectivity solutions can transform data exchanges adding scalability and automation that empowers supply chain operations and streamlines workflows. Such levels of connectivity and interoperability, accommodated by prebuilt integrations and backed by on demand computing resources increase and enhance visibility. Leveraging data models from canonical to semantic, securely stored on cloud based resources, makes a difference, and delivers speed and agility.

Order to Cash

EDI logistics transforms supply chain operations  by delivering speed and agility to the order to cash process by ensuring the buyer is advised of the delivery of the product. Order to cash EDI transactions contain data structures that allow buyer and sellers to exchange pertinent information related to logistics such as item references, carton, packing, or pallet configuration, and highly valued data in the logistics marketplace today. 

EDI logistics increases the effectiveness of broadly defined activities, impacting staffing level in warehouses and transportation facilities. The benefits for logistics parties range from handling and error reduction to on-time shipments and faster invoice processing and since consumers receive the desired goods on time when EDI technologies are engaged in logistics and Supply chain operations , Days Sales Outstanding (DSO) is often reduced, and cash flows improved.

As many as 60% of US companies use EDI and they use EDI to communicate with their supply chains to do things such as place orders, track shipments and process invoices and the EDI community continues to grow.

Scheduling and Tendering

EDI logistics transforms supply chain operations by delivering speed and agility to load tenders thereby enhancing operations even when reductions in capacity may mean cancelling shipments, putting deliveries on hold, or waiting for the next trans-oceanic voyage. Tender messages serve as a formal offer from a shipper to a carrier, the request is the transportation of a load of goods from one point to another, thus the term ‘load tender’ and the phrase to ‘tender’ the shipment.

Tender messages contain the information necessary to complete a point to point shipment, navigate a shipment with multiple destinations or ‘stops,’ even cancel a shipment. Tender messages include information such as the shipping origin, the destination or multiple destinations, and other information critical to the business process. Load tenders even serve as a legal bill of lading between the shipper and a carrier. Tender messages perform virtually the same function as an order in that a formal offer from a shipper to a carrier is made and an acceptance message follows, completing the ‘order’ process between the shipper and a carrier.

The load tender business message serves as the ‘shipment order’ and once the shipment has been made, completed, or cancelled, there is an end of life process, in most cases an invoice. Between the ‘shipment order’ and the ‘invoice’ is where ‘shipment status’ messages are exchanged between the shipper and the carrier. EDI logistics transforms supply chain operations by delivering speed, agility, and visibility, enhancing the business operation.

Tender Responses

EDI logistics transforms supply chain operations by delivery speed and agility to the tender response process. Shippers and carriers depend on load tenders and responses to complete supply chain planning activities and under the right condition a Response to a Load Tender indicates whether or not a delivery will be completed within the specified time frame. 

  Straight forward and timely by necessity, a response to a load tender indicates to the shipper that the carrier will accept, conditionally accept, or decline a load tender. An accepted load means that the carrier will manage the freight. A rejected load means that the carrier has declined the load. Responses are a timed event response must be received by the "Must Respond Date" and "Must Respond Time" information indicated inside of the motor carrier load tender. If a response to a load tender is not received by the "Must Respond Date" and "Must Respond Time" it is typically reassigned by the shipper or consignee and tendered to another carrier. 

EDI logistics transforms Supply chain operations by delivery speed and agility to the tender response process. Exchanging response messages completes a process which allows for more complete supply chain planning. Speed and agility in the tender response process is enhanced through the use response messages, through the use of business rules and through advanced tools such as alerting when events contrary to the needs of the business are detected.

Where is my stuff?

EDI logistics transforms supply chain operations  by delivery speed and agility to shippers, consignees, and entities responsible for the transportation of the shipment. 

Historically shipment status messages were observed or processed only after the delivery of a shipment. Today, shipment status messages can be sent, received, and processed in near real time. Today, shipment status messages can be used to understand pickup, in-transit, and delivery status of shipments. Today, shipment status messages can be used to evaluate carrier performance in near real time for shippers and consignees leveraging shipment status and time to determine if transit times or schedules were met. Today, shipment status messages can be used for automated systemic consideration for estimated delivery dates. 

DSO - Days Sales Outstanding

EDI logistics transforms supply chain operations by delivery speed and agility to cash flows. Days Sales Outstanding (DSO) measures the average number of days it takes a company to collect from a revenue source (buyer) after a sale has been made, the sale being consummated ONLY after the shipment has been made. 

Accounting departments frequently measure and share their DSO with financial and accounting executives. DSO is an indicator of efficiency of the sellers’ accounts receivable process. When DSO is viewed in the context of 3 way match, DSO becomes an indicator of supply chain and logistics efficiency, similar to invoice processing or deductions management.

The shipment is made when responsibility for the shipment has been handed to another party in ‘tender and acceptance’ a messaging combination that signals a point in shipment processing that can also trigger a DSO calculation, thus ‘tender and acceptance’ is an indicator of logistics and supply chain efficiency. 

In a 3 way match system, the invoice is processed (paid) when the shipment is received and in most financial and accounting ‘IF and ONLY IF’ the shipment has been received. 3-way match processing at a high level ensures that an invoice is accurate and should be paid. A process that involves verification, a process that ensures the alignment of three key documents before a payment is processed, a method that work exceedingly well to prevent errors, fraud, and overpayment.

The order has been placed, the shipment has been received, and the invoice matches the goods receipt.

EDI logistics transforms supply chains by incorporating financial transactions into supply chain operations. Tenders, invoices, credit/debit adjustments, remittance and application advice transactions work together to complete the payment process in financial systems, completing the 3 way match process, signaling the end of the DSO calculation.

Conclusion

EDI logistics is a transformative framework that redefines speed, agility, and resilience of modern supply chain operations by integrating disparate systems, streamlining order-to-cash processes, and enhancing tendering, tracking, and financial workflows.

EDI logistics transforms supply chain operations  by delivering speed and agility through enhanced visibility into the performance of logistics and supply chain actors.

EDI empowers businesses everyday by turning complexity into opportunity.

Want to take the conversation further? Request a demo with PartnerLinQ today and see how EDI logistics can transform your supply chain operations.

PartnerLinQ recognized among the leading vendors in the Gartner® Market Guide for Multienterprise Collaboration Networks (MCNs)

Cranbury, NJ, April 01, 2025 – PartnerLinQ, a new generation business cloud platform as a service provider for global supply chain industry announced its recognition for the second consecutive time in December 2024 Gartner® Market Guide for Multienterprise Collaboration Networks (MCNs). 

How Supply Chain EDI Improves Efficiency and Reduces Costs

Thomas Smith
Thomas Smith

Director Supply Chain Consulting, PartnerLinQ Inc.

Mar 25

What is Supply Chain EDI?

Supply chain EDI can be quickly and narrowly defined as those transactions which support the procurement process, in other words, supply chain activities. Supply chain activities related to procurement include (1) Pre-Purchase Activities, (2) Purchase Activities and (3) Post Purchase Activities. If we accept Supply chain activities that includes purchase, prepurchase and post purchase activities, we may also surmise supply chain activities may extend to control activities, specifically receipt transactions such as CONTRL documents or Functional Acknowledgement (FAs,997s), perhaps even MDNs (Message Delivery Notifications). 

Accepting receipt transactions into the realm of supply chain activities also means, to some extent and with some businesses, supporting documents or transactions may be brought into scope. Supporting documents in the context of supply chain activities might therefore include border crossing documents, credit reports, electronic tax exemption certificates, even freight transactions and of course to some extent with some businesses.

The Role of EDI in Supply Chain Operations

If we look at Supply chain activities together as a predefined category, “supply chain EDI” we get a rather good idea which activities are core activities (1) Pre-Purchase Activities, (2) Purchase Activities and (3) Post Purchase Activities and which activities extend Supply Chain activities (A) Supporting documents and (B)Receipt transactions. Interestingly, all supply chain activities extend visibility into the supply chain in both directions and at the same time.

Key Supply Chain Transactions Managed by EDI

Key supply chain transactions are indeed managed by EDI, in fact millions of businesses rely on supply chain EDI technologies to answer the most pressing question in supply chain operations, that question, ‘Where’s My Stuff? A question of such magnitude begins long before a shipment ever takes place.

Pre-Purchase Activities

Pre-Purchase activities, transactions, or messages if you prefer may include such novelties as the Price/Sales Catalog message (832). While items and pricing may take place in other ways between a sales agent and buying agent, the Price/Sales Catalog message (832) is designed for system-to-system conveyance of price information. The Price/Sales Catalog message may include precise Item Identification (LIN) data, even specific details such as Country of Origin, style, style color and size.

Purchase Activities

Purchase Activities or Purchase Orders as they are commonly referred to include precise Item Identification (PO1) typically includes Bill to and Ship to information and can include Carrier Details (TD5), precise communication within the Purchase Order (PO) that directs the seller to a specific carrier (SCAC). POs can go on to define shipping services or services levels and even has the capacity as a ‘data carrier’ to make specific statements to the seller to use the ‘Best way’ to ship the products or ensure the delivery meets the Delivery Requested or Requested Ship date as required in the purchase order.

Post Purchase Activities

Information relayed by EDI between the buyer and the seller does not end with procurement. The buyer may include information material to determining ‘Where’s My Stuff?’ during the procurement process. Information necessary to identify the buyer’s delivery location(s) as it pertains to the order and shipment. Information which may even include Destination Quantities (SDQ) during the order process. Information which advises which items are intended for which location on the Expected Delivery Date. Precise detail, information critical to the determination of ‘Where’s My Stuff?’ included during the procurement process by way of key and supporting documents makes a ‘Where’s My Stuff?’ determination entirely predictable. The advent of AI, also built into today’s modern systems, means that systemic resolution of ‘Where’s My Stuff?’ Today is more of an automated process than it once was, a new process complete with delivery mechanisms such as dashboards and email alerting.

How EDI in supply chain helps streamline communication between trading partners

Post Purchase Activities often discounted offer insight, post purchase activities deliver an orderly and integrated means of communicating change deepening the understanding between the buyer and the seller.

Purchase Order Change Requests, whether Buyer Initiated (860) or Seller Initiated (860) communicate purchase order changes. Implementing Purchase Order Change Requests (850) or leveraging a ‘change by refresh’1 process for clients who expect their outbound orders to change or can anticipate the use of change or replacement orders can improve automation when implemented by an expert.

Post Purchase activities also include the Purchase Order Acknowledgment (855 or POA), a transaction that offers the benefit of supplying an efficient and integrated means of confirming buyer purchase orders or providing information regarding changes to buyer purchase orders. The POA simplifies the business relationship between buyers and sellers. It can even be used to inform interested parties such as brokers or distribution centers and contains all of the information normally associated with a purchase order. That being said, the Purchase Order Acknowledgment (855) typically contains information concerning the receiving location, a shipping date, and the products and quantities to be shipped not to mention the pertinent detail previously mentioned that typically accompany the PO.

Optional information such as product pricing, allowances and charges, and payment terms may also be included in the Purchase Order Acknowledgment and may be required by trading partners. Changes in availability during the procurement process may result in multiple Purchase Order Acknowledgments (855s), setting downstream expectations for multiple shipments which in turn would be followed by multiple invoices. Likewise, a single orders for multiple items, expected to be fulfilled in a timely manner may result in multiple shipments due to physical availability of products and factors such as release dates, schedule dates, 'on-sale' or embargo dates and availability when the order was placed.

While a precise number is difficult to pinpoint, over 60% of businesses in the US, particularly in the supply chain sector, utilize EDI technologies for electronic data interchange, facilitating efficient B2B communication and transactions.

Setting expectations for accessible data and the use of AI or AI Agents to improve visibility should be an everyday consideration and should be expected to increase over time just as the number and value of customers and suppliers increase and the value of the business grows. Facilitating a universal understanding supply chain EDI within the organization goes a long way to streamline communication, within the 4 walls of the business and between and among trading partners.

Purchase orders, invoices, shipping notices, and inventory updates

Purchase Activities and workflows that undertake alignment prior to order, delivery and pay go a long way in promoting visibility with or without AI. Tried and true, order-to-cash workflows rely on succinct business understanding. Look at inventory updates, while inventory positions are often systemically undertaken when sales have ended, understanding items and their permutations is critical path in understanding inventories, in other words, it is far easier to count an item when an item in all of their permutations are known.

We have all been in a retail store during inventory periods whether we realize it or not; at the very least observed a sign, a sign with 3 letters -DNI-. A sign that very simply indicates an item that should not be counted among those items scheduled for inventory. This is possible because items in all of their permutations is known and a non-working floor model, also known, has been differentiated from the items scheduled for inventory. This non inventory item may be a non-working floor model and may even use a different product identifier than a working model or it may not have a product identifier at all, indicating that it should not be counted among the items engaged in a cycle count. In short, differentiating specific items from all others at the beginning of the cycle, ensures that inventories at the end of the cycle are clearly understood and can be counted accurately.

How EDI in supply chain helps streamline communication between trading partners

EDI in supply chains helps streamline communication between trading partners by encouraging the use of structured data. EDI uses structured data, in the above business case – catalog data is structured to enter the environment in a predictable way in order to create and or update an internal catalog such that all items currently in inventory are known. Catalog items, identified by way of a unique identifiers are exposed to systems and personnel within that organization in such a way such that way individuals and systems within the organization can take control of each item (each, case, pack or pallet) and differentiate it from all other items, and organize it for purposes of handling, display, storage, even pick-pack and ship. Considering today’s more modern retail operation, understanding and organizing items for purposes of handling, display, storage, even pick-pack comes is more critical than ever. Take BOPIS for example, a ‘Buy Online, Pick Up In-Store’ model that allows customers to shop online and pick up their items at the store, where getting the right product to the customer at the right price is critical, and location (inventory) is similarly critical.

Faster order processing and reduced manual errors

The understanding that the use of EDI in supply chains helps streamline communication between trading partners and results in faster order processing and reduced errors become clearer still once we get past alignment and into the ordering process.

Following alignment, (1) Pre-Purchase Activities, the Buyers Enterprise Resource Planning (ERP) system triggers an order which generates an EDI Purchase order to the appropriate supplier. The data for the order comes from the internal catalog discussed earlier and is completely aligned with the seller’s system. The Item, item description, height, weight, and volume, in agreement between the buyers and sellers’ systems eliminating hand keying, the process automated, lessening the human impact by reducing the impact of any human interpretation, intervention,  and errors. The item is ordered without issue and the seller’s system is able to process the order automatically without hesitation and often automatically.

Improved inventory management and real-time shipment tracking

While the seller’s system processes the order, it applies business rules validating product availability, pricing, ship date, & locations by way of the internal catalog, sending an EDI Purchase Order Acknowledgement back the buyer and a shipping order to the distribution center (DC). Incidentally, it makes little difference whether the Purchase Order Acknowledgement is X12 or an API, a flat file, any other data structure; the point is the information is relayed automatically by way of an Electronic Data Interchange (EDI) and the result is improved efficiency and reduced cost through the use of supply chain EDI.

Lower operational costs and better supplier collaboration

While the suppliers EDI and ERP system has been updating the buyer, the supplier is simultaneously updating its operations team by creating a Warehouse Shipping Orders to the Distribution Center (DC). The Warehouse Shipping Order is a transaction that instructs the warehouse to pick, pack and ship the order. The Distribution Center (DC) will respond to the Supplier with a Warehouse Shipping Advice notification at or about the same time as the order has ‘left the building.’ If you live in an Amazon powered world, this is about the same time you receive that email that tells you your order has shipped. The suppliers EDI and ERP system updated automatically generates a notification to the buyer. That notification, an Advanced Ship Notice sent to the buyer’s EDI system which updates the buyer’s system, and once again it makes no difference whether the structure or the (EDI) message is X12, API, or another format, the point being the information, relayed automatically between the seller and the buyer by way of an Electronic Data Interchange (EDI) results in an accurate, efficient, error free manner, without human intervention, and at an affordable price improving efficiency and completely achievable using well defined supply chain EDI technologies.

How EDI Software Enhances Supply Chain Performance

Modern EDI solutions deliver software and platform solutions that accommodate and extend supply chain EDI beyond traditional (1) Pre-Purchase, (2) Purchase, and (3) Post Purchase supply chain activities, and they come in various configurations, too many for a single blog. The key takeaway is this. a complete EDI solution must include three key 3 components.

Transportation

A complete EDI solution must include Transportation or a Transportation Layer. A Transportation layer allows partners to exchange EDI trade messages and while VANs were once dominant in this space there are other methodologies including AS2 and APIs used to exchange EDI trade messages today and at a much lower cost, and depending on your business partner, you should be able to take advantage of more than one of these technologies and not be reliant, forced into or force your partners on one or another.

Transformation

A complete EDI solution must include transformation or a transformation layer where EDI trade messages are transformed into ‘something’ that your ERP system can consume, also known as mapping the process of transforming data from one format to another is critical path to ensure the smooth exchange of business documents between one system and another. Mapping ensures compatibility between trading partners without insisting on it with each party is responsible for their own transformations. Partners only need to agree on a format for exchange between them, and while standards may exist they exist only to support an exchange format and are by no means universal, resulting in universal frustration for many.

Integration

A complete EDI solution must include an integration layer, the integration layer is where the transformed EDI trade message is consumed and where the primary focus is the data path into the enterprise without manual intervention.

How cloud-based EDI software integrates with ERP and TMS systems

Integrations differ across the provider space, some including PartnerLinQ have built in tools like enterprise integration frameworks, common processing workflows, and semantic data products that make integration easy while other providers rely on custom integration. Among the tools to consider are cache & cross reference capabilities which serve to deliver item lookup, account and promotion look ups or capabilities. Integration methods which might include direct database integration, and transportation mechanisms such as AS2,, API calls, or web services with processing that might be limited or unlimited in terms scheduled execution or  timing.

Assessing business needs and partner requirements

Assessing business needs and partner requirements can be overwhelming even for the most talented business managers where the best, next step would be to talk to a professional in the space. A professional integration pre-sales professional will help you with articulation, will help you with communication, and will help you with assessment criteria. 

Articulation is the critical path for success, identifying to the point of precision being able to effectively articulate which is most important for your success and why it must be part of the discussion with your internal and external teams if for no other reason than comparing apples to apples. Quite frankly, there are multiple ways to get to the same place, articulation help with the question of which solution offers the better utility for the future, which are more efficient in achieving your current goals and which consider your future goals for example. 

Communication comes next. Developing specific selection criteria and determining which components are critical path, and which are not is where goals are clearly defined and then resolved during the assessment process to come, which leaves us with assessment. 

Assessment follows communication, evaluating and eliminating solutions based on experience and discoveries made in the articulation and communication phases.

Want to take the conversation further? Request a demo with PartnerLinQ today.

PartnerLinQ Expands Availability to Google Cloud Marketplace

Cranbury, New Jersey, 13 March 2025 – PartnerLinQ, a leading multi-cloud enterprise connectivity solution, is excited to launch its availability on Google Cloud Marketplace. Previously available on Microsoft Azure, PartnerLinQ now extends its reach to Google Cloud Platform (GCP), providing businesses with greater resilience, flexibility, and seamless integration across their supply chain networks. 

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Mastering demand planning maze: 5 critical challenges in the fashion industry

In the fast-paced fashion industry, demand planning isn’t just a process — it’s a high-stakes balancing act that determines profitability, resilience, and customer satisfaction.

Welcome to the first whitepaper in our 5-part expert series, where we unpack the top challenges fashion brands face when it comes to demand planning — and the strategies forward-thinking leaders are using to stay ahead.

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Transform your retail supply chain: Discover how Maesa reduced onboarding time by 50%!

Explore how Maesa, a renowned beauty incubator specializing in haircare, skincare, fragrance, and cosmetics, tackled critical challenges in modernizing its retail supply chain operations. Collaborating with PartnerLinQ, Maesa streamlined processes, enhanced visibility, and boosted operational efficiency. In this case study, you will learn how a unified, cloud-based platform reduced costs, and set the foundation for sustained growth and success in the competitive beauty industry.

Learn how they:

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From legacy challenges to AI-driven automation in supply chain: How are businesses transforming supply chain connectivity

Jawad Khan - CEO and Founder of PartnerLinQ
Jawad Khan

CEO & Founder, PartnerLinQ Inc.

Feb 05

These days, the industry is buzzing with excitement about the next wave of AI-enabled transformation. Agentic AI—autonomous software agents capable of making business decisions with greater autonomy—with the potential of revolutionizing supply chains and offering a competitive edge for early adopters. When realized, this level of automation will undoubtedly drive efficiency and unlock new opportunities.

But what does reality look like on the ground?

At PartnerLinQ, we routinely experience a different reality on the ground. Many companies have modernized parts of their digital ecosystem—migrating some applications to cloud-based SaaS, adopting hybrid cloud infrastructure, and strengthening security. But just moving a few applications to the cloud hasn’t solved the deeper challenges preventing businesses from executing their strategy with confidence.

Not all data is still available on time or with the accuracy needed. A lot of work still happens in siloed spreadsheets, prone to errors and inefficiencies. Cross-business data visibility remains a challenge, leading to issues like missed shipments, incomplete insights to prevent chargebacks, and difficulty tracking inventory and logistics on the move.

Collaboration outside the enterprise is another bottleneck. Partner onboarding takes too long. A patchwork of manual and automated connectivity—EDI, APIs, and other protocols—still results in incomplete, inaccurate, or delayed data sharing.

The result? A fragmented digital landscape that isn’t scalable, isn’t agile, and certainly isn’t conducive to technologies like Agentic AI delivering real value. No wonder these challenges hurt the most at the worst possible times, during critical business moments of uncertainty and volatility that demand modern, adaptable, and scalable digital state.


The gap between AI ambition and business reality is real. And to close it, companies must first tackle the foundational inefficiencies and remove digital friction that continues to hold them back.

Case for strong digital foundation: The first step toward AI-driven automation

Modernizing this landscape isn’t optional—it’s mission-critical. Jumping into AI-driven automation without a solid foundation isn’t just difficult; it’s inefficient and unsustainable. Think of it like high-performance driving—before you can push a car to its limits, you need precise handling, proper weight distribution, and a stable chassis. The same applies to businesses. Without modern, connected systems, even the most advanced AI capabilities won’t deliver meaningful impact.

But here’s the reality: many companies are still trying to accelerate with outdated EDI and rigid supply chain systems, struggling to navigate the sharp turns of today’s business demands. These legacy bottlenecks don’t just slow things down—they create friction, limit scalability, and prevent organizations from seamlessly adopting AI-driven automation. Until companies remove these roadblocks, AI will remain more of a concept than a competitive advantage.

What’s driving digital transformation in supply chain?

We’re seeing clear trends shaping how and when companies invest in digital transformation. Over the past decade, a major shift has been moving legacy LOB applications to SaaS solutions. But there’s a growing realization—SaaS alone isn’t the answer.

It’s like swapping one set of inefficiencies for another. Instead of fragmented legacy systems, businesses now face fragmentation across multi-cloud, multi-vendor, and multiple SaaS stacks—still carrying the same costly digital drag. The challenge isn’t just modernization; it’s making sure these digital investments actually drive agility, connectivity, and business impact.

From ERP (Enterprise Resource Planning) upgrades to legacy system overhauls, organizations are increasingly recognizing the strategic importance of robust connectivity within the four walls of the enterprise and outside through API’s, EDI, market places, B2B portals and network applications. Here are some common scenarios we’ve encountered:

  • ERP replacements: The adoption of modern ERP systems such as Dynamics 365, NetSuite, and SAP often requires cutting-edge, cloud-native EDI and API solutions. These platforms thrive on seamless integration and fall short of expectations in unlocking the full potential of digital transformation when connected through legacy integration approaches and tools.

  • Legacy infrastructure challenges: Broken or outdated internal and external connectivity EDI can lead to significant business disruptions. When modernization from legacy integration to agile connectivity, resilient Cloud Native EDI/API infrastructures is essential to minimize disruptions, enhance reliability, and improve outcomes.

  • Rapid partner onboarding: Need for simplified and highly digitalized multi-party platforms with multiple dimensions of capabilities (EDI, API, Files, Custom) to speed up multi-party access, connectivity that can drive collaboration with speed and precision.

  • Resilience and scalability: Need for moving to cloud-native EDI/API based B2B interchange platforms are designed to grow with businesses, ensuring stability and performance.

  • Error reduction: Out of control situation which lowers B2B/B2C customer satisfaction and increasing chargebacks resulting in direct impact on business outcomes.

  • Cross-enterprise process visibility: Lack of unified monitoring leaving businesses without insights into transaction flows, process performance metrics, and ability to determine root-causes for eliminating recurring issues in time.

Building the path to AI-driven automation: The case for holistic digital connectivity

The future of AI-driven automation isn’t just about adopting new technologies; it’s about laying the right foundation today. Businesses must create a seamless, connected digital ecosystem—across systems, data, and processes—if they want to truly unlock AI’s potential. Without a unified, modern digital foundation, AI won’t be able to deliver the results it promises.

Progressive companies are already making smart investments in this holistic digital approach. By modernizing legacy systems, embracing cloud-native solutions, and ensuring seamless connectivity through APIs, EDI, and other network applications, they are setting themselves up for success. They understand that these investments aren’t just about solving current inefficiencies, they’re about paving the way for AI-enabled automation to thrive in the future.


The reality is simple: without an integrated digital framework, AI will struggle to provide meaningful value. It needs consistent, real-time data to make autonomous decisions that drive operational efficiency and innovation. Companies who build this connected foundation today are positioning themselves to fully capitalize on AI’s transformative power tomorrow.

For those looking to truly leverage and scale the use of AI across the enterprise, the time to act is now. By eliminating the digital friction that holds them back, businesses are laying the groundwork for a future where AI doesn’t just enhance operations—it drives them. The transition to AI-driven automation isn’t a distant goal but a natural progression for those who invest in the right digital foundation today.

Powering the future of connectivity with PartnerLinQ

What PartnerLinQ brings to the table isn’t just a cloud hosted EDI solution—it’s a comprehensive cloud native platform for supply chain digital connectivity inclusive of EDI/API and with built in Supply Chain AI and visibility that is beyond run-of-the-mill integration. It combines visibility, adaptability, and operational intelligence, all in a unified business cloud platform as a service that is tailored to unique needs of industries.

Jawad Khan

Jawad Khan, CEO & Founder, PartnerLinQ Inc.

Jawad Khan is the founder and CEO of PartnerLinQ. As the innovative force behind PartnerLinQ, Jawad guides the company in reshaping digital connectivity and collaborative intelligence within the extensive supply chain sector. His leadership philosophy is deeply rooted in ensuring that supply chains are not merely reactive but strategically positioned to respond to perpetual shifts in business demands swiftly and efficiently.

Reviving workplace style: How apparel supply chain can be ready for the 'back to work' renaissance?

The fashion industry, especially the apparel supply chain, is likely to experience a renaissance now that President Trump has ordered federal workers back to the office after nearly five years of working from home [1].  The Office of Management and Budget (OMB) at the Whitehouse issued guidance in March 2020 that encouraged agencies to maximize telework for federal employees, especially for those in high-risk categories for COVID-19.  This 2020 guidance was dramatically reversed on January 20th.

The work-from-home (WFH) impact of 2020 brought about abrupt change to fashion and apparel as telework was widely adopted across most federal agencies.  Agencies like the Department of Defense and the IRS began moving employees to remote work almost immediately as part of a broader effort to ensure continuity of operations while prioritizing the health and safety of all Americans.  In 2021, the Biden administration extended the work-from-home (WFH) initiative and encouraged agencies to further explore flexible work arrangements, including hybrid models. Agencies like the General Services Administration (GSA) and Department of Energy embraced a permanent telework option for some roles.

The WFH impact on fashion and apparel, in particular, luxury brands and footwear, was profound. With fewer employees commuting, the luxury footwear market for dress shoes saw a double-digit decline, while casual and athleisure styles experienced growth.

Impact on fashion demand

Work-from-home (WFH) policies in federal agencies were closely followed by similar actions in the private sector, a move that meant a direct shift away from traditional office attire.  The impact of WFH on fashion and apparel, especially suits, blouses, dresses, trousers, luxury brands, and office-appropriate footwear, was profound. Fewer employees commuting to the office led to a double-digit decline in the luxury footwear market, while casual and athleisure styles experienced growth. McKinsey reported a 27-30% decline in fashion and footwear demand in 2020 [2]. This will mostly be reversed now.

The change to WFH policies for federal agencies impacted federal workers almost immediately. A workforce of 2.3 million followed by a civilian labor force achieving near-total remote operations for eligible employees for millions across the globe in a very short time. As a result, in 2020, fashion brands had to cancel more than USD$40 billion of finished and in-production orders of goods from factories and suppliers, who were left footing huge bills for materials and struggling to pay their workers, keep workers employed, provide furlough or severance pay and keep their businesses afloat. Manufacturers across the globe were affected during that time.

Adapting a civilian workforce to the lead set by the federal government was relatively quick with the widespread adoption of athleisure, a hybrid style of athletic clothing typically worn as everyday wear and, as the name suggests, combines the words 'athletic' and 'leisure'. Athleisure has been blurring lines between casual and performance wear for years, accelerating over the past 5 years.  Some suggest that athleisure is expected to have an even longer-term impact on children, particularly Gen Alpha (b 2013–2025), who, at least in my hometown, appear to prefer flip-flops, sportswear (shorts), and pajamas.

Change in consumer behavior

The Office of Personnel Management (OPM), which tracks gender statistics, states the percentage of women in the federal workforce is approximately 44% (based on historical trends). The U.S. Bureau of Labor Statistics indicates the civilian labor force (2023) is approximately 166 million with women typically around 47%.  Consumers, a diverse group by nature, allocated much of their spending between 2020 and 2025 toward home goods, tech gadgets, with allocations toward travel, and wellness more recently rather than luxury items tied to public appearance, a trend that is about to change and rapidly based on recent history.

Consumers allocated much of their spending after 2020 toward home goods, tech gadgets, and wellness rather than luxury items tied to public appearance, a trend that is about to change.

While getting workers to return to the office has been an ongoing struggle in the civilian labor force as offices reopened throughout 2022-2023, the result has been a gradual rebounding of luxury formal footwear sales.  While a slower market recovery than preferred, consumer trends have indicated a preference for hybrid styles that combine elegance and comfort.

New rules that require federal employees to return to work in person at their respective duty stations full-time are likely to have an impact well beyond the government sector.  Perhaps the most dramatic change to work in nearly five years when coupled with reforms in the federal hiring process, restoring merit to government service, the impact is expected to reach deeply into the private sector, well across the civilian labor force and a diverse group of consumers resulting in a change in the Fashion & Apparel sector, perhaps the largest changes in recent memory.

Is your supply chain ready for change?

When the changes begin, the expectation among the fashion elites, particularly in apparel and footwear, is that the newer styles in the smaller retail formats combined with online consumer trends will impact retail supply chains from source to destination. Comfort-focused luxury shoes promoted by high-end brands are garnering category support. Expectations are high, apparel supply chains are gearing up, and there is an increased emphasis on AI. The next question becomes, “Are you ready for change?”

Prepare your apparel supply chain for future - rapidly and efficiently!

PartnerLinQ is an integrated supply chain platform that offers supply chain management software, including digital connectivity (EDI) and supply chain visibility software, to help businesses adapt to change at the speed of business. PartnerLinQ provides a predictable way to manage the unpredictable, a supply chain visibility platform that keeps up with the rapidly evolving landscape, extending your reach, and relevancy, and helping your team to rebalance in a market undergoing rapid change.  PartnerLinQ offers advanced supply chain analytics software for structured and unstructured data using uses AI and machine learning (ML) models to help businesses with EDI integration, supply chain management, and demand planning for the future.

Sources: 
[1] whitehouse.gov 
[2] mckinsey.com
[3] fashionrevolution.org

FAQs:​​​​​​​

How will the return-to-office trend affect apparel supply chains?

The return-to-office policies are expected to drive a resurgence in demand for formal and office-appropriate attire, reversing the work-from-home trends of casual and athleisure wear dominance. Retail supply chains must adapt to increased demand for comfort-focused luxury styles and hybrid office wear. This requires efficient supply chain visibility and adaptability to meet the rapid shift in consumer preferences.

What challenges do retail supply chains face with shifting demand?

Retail supply chains must address challenges such as rapidly changing consumer preferences, demand fluctuations, and the need for real-time data insights. The pandemic highlighted vulnerabilities in order cancellations and supplier difficulties, making it crucial to integrate AI-powered analytics and supply chain visibility platforms to improve demand planning and avoid disruptions.
 

How can retailers future-proof their supply chains?

Retailers can prepare by adopting integrated supply chain platforms like PartnerLinQ, which offer tools for digital connectivity, end-to-end visibility, and advanced analytics. These technologies enable businesses to manage unpredictability, respond quickly to demand surges, and rebalance their supply chains effectively in a rapidly evolving market.

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