The PartnerLinQ Impact: ITO EN Adopts an Integrated B2B API and EDI Platform for Sustainable Growth

ITO EN is a multinational beverage company that specializes in green tea and is the largest green tea distributor in Japan. Established in 1966, the company markets packaged and ready-to-drink tea products, focusing on the distribution and sales of its products. 

ITO EN has expanded its global presence beyond Japan to include Indonesia, Australia, China, and the United States. The company’s portfolio includes award-winning brands like Oi Ocha, Teas’ Tea Organic, and Matcha LOVE. However, the company faced challenges with siloed systems impacting process efficiency and third-party logistics operations. 

To overcome these challenges, ITO EN implemented an integrated EDI-ERP platform to automate workflow and provide transaction automation, easy trading partner onboarding, eCommerce support, and end-to-end connectivity to drive sustainable growth.

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